Selena Gomez predstavlila je svoj prvi parfem Rare Eau de Parfum, koji će od 7. avgusta 2025. biti dostupan u Sephora prodavnicama, kao i online na sephora.com i rarebeauty.com. Ovaj miris nastajao je tokom dve godine, kroz lične i važne momente iz života pevačice, uključujući njenu veridbu sa producentom Bennyem Blancom, proslavu 32. rođendana i Emmy nominaciju za seriju Only Murders in the Building.
Za Selenu, Rare nije samo parfem – to je emotivni pečat, simbol životne faze i poziv svima da kroz svaki dah osete njenu autentičnost. Kreator mirisa je renomirani parfimer Jérôme Epinette, koji je već sarađivao sa brendom Rare Beauty na kolekciji Find Comfort. Rare Eau de Parfum spada u toplu, začinsku grupu mirisa, sa notama karamele, pistaća i roze bibera u uvodu. Srce parfema krase vanila, đumbir i kakao, dok bazu čine sandalovina, tonka zrno i posebne skin musks note koje parfemu daju dugotrajan i prirodan osećaj na koži. Selena ističe da upravo te musks note donose zavodljiv, ali neupadljiv završetak. Posebnost ovog mirisa je i pažljivo osmišljeno pakovanje, koje je u saradnji sa rehabilitacionim stručnjacima i terapeutima iz Casa Colina prilagođeno i osobama sa ograničenom pokretljivošću. Selena, koja sama živi sa lupusom, želela je da parfem bude što pristupačniji i fizički i emotivno, čime je pokazala posvećenost inkluzivnosti i svakodnevnoj upotrebljivosti.
Uz parfem, Rare Beauty lansira i četiri balzama za telo u džepnom pakovanju, namenjena za kombinovanje sa glavnim mirisom ili samostalno korišćenje. Balzami dolaze u varijantama Floral Peony Blossom, Amber Vanilla, Fresh Bergamot i Woody Oak. Selena otkriva da najviše voli da kombinuje parfem sa Woody Oak balzamom, dok Fresh Bergamot koristi nakon tuširanja. Cilj je da korisnici kreiraju svoje jedinstvene mirisne potpise, jednostavno i zabavno.
Anđela Lekić je urednica portala Famoza.net. Studira logopediju na Fasperu u Beogradu. Tokom studija otkrila je da joj je pisanje jedan vid hobija, što joj rad na Famozi i omogućava. Obožava kpop muziku zbog koje je zavolela kulturu i običaje zemalja istočne Azije i nada se da će ih u budućnosti posetiti. Jedan od njenih talenata je crtanje portreta.
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