Kim Kardashian je nedavno otkrila zanimljivu činjenicu: pre nego što je započela učešće u rijaliti šou “Keeping Up With the Kardashians” 2007. godine, zvala se Kimberly. Razlog? Kako kaže, kada je ugledala na ekranu “Kimberly Kardashian”, pomislila je: „Mislim da je to tako dugo za ljude da izgovore“, pa je odlučila: „Hajde da skratimo na Kim.“
Iako je danas poznata kao Kim, priznaje da joj se taj potez u početku činio čudnim. „Toliko je čudno“, rekla je, „jer svi moji drugari iz srednje i odrastanja, i moj tata, svi me zovu Kimberly”, prenosi E! Online.
No, njena odlučnost nije bila trenutni hir – Kim je zapravo glavni „pokretač“ cele ideje o rijalitiju. Ona je nagovorila sestre i majku da se priključe projektu primetivši da će emisija doneti promociju njihovoj prodavnici DASH. „Jer mislim da sam ja definitivno bila ta koja je sve ubedila. Ja sam stvarno to želela“, rekla je.
Ova promena imena je bila samo početak Kiminog brenda. Kasnije, kada je pokrenula svoju liniju shapewear, najpre je želela da je nazove „Kimono“. Međutim, nakon kritika za kulturnu aproprijaciju, odlučila je da promeni ime u SKIMS – baš inspirisano njenim nadimkom Kim.
Sada, kada znate kako je Kim došla do tog kraćeg, upečatljivog imena, deluje kao da je taj skok u brendiranje bio sve, samo ne slučajan. Skraćivanje nije samo olakšalo njen TV nastup – postao je temelj čitavog njenog poslovnog univerzuma.
Uostalom, Kim svoje ime nije drastično promenila, za razliku od brojnih drugih holivudskih zvezda čija imena i prezimena uopšte ne liče na ona koja su dobili na rođenju!
Vladimir Dolapčev je urednik medija Famoza.net. Prethodno je pet godina uređivao portal srpskog izdanja časopisa BRAVO. Najveća želja mu je da Famoza bude drugačiji od svih teen medija i da pomogne u dovođenju mladih zvezda u region.
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