IVE agencija Starship Entertainment objavila je 15. decembra novu smernicu za to kako fanovi mogu pokazati svoju podršku omiljenoj grupi. Prema toj objavi, IVE više neće prihvatati fan poklone i materijalnu podršku, osim fan pisama.
U objavi se navodi: “Od sada smo odlučili da ne prihvatamo nijedne poklone ili materijalnu podršku osim fan pisama. Ovu odluku smo doneli u nadi da pokloni koje biste slali mogu biti iskorišćeni na mestima gde su fanovima potrebniji, zato molimo za vaše razumevanje i saradnju”, prenosi Soompi.
Isto tako, ako neki fanovi već pripremaju ili planiraju fan projekte ili poklone, agencija je jasno rekla da će ih sa poštovanjem odbiti i da će prihvatiti samo iskrene emocije u pismima.
Ova promena znači da više neće biti običaja da se članovima šalju pokloni, cveće, kolačići, odeća ili skupi materijali koje su fanovi ranije pripremali za rođendane, proslave ili specijalne događaje. Trend da se pokloni daju idolima je godinama bio deo K-pop kulture, ali mnogi su kritikovali da to postaje prenaporno za fanove, financijski i emocionalno, pa čak nekada i pritisak.
Osim što se ovaj potez doživljava kao način da se rasterete fanovi, mnogi komentari na mrežama sugerišu da bi to moglo i zaštititi članove grupe, koje su odavno pod pritiskom. Neki fanovi su izjavili da je skupljanje i slanje skupih poklona preterano, i da je bolje podršku pokazivati kroz muziku, streaming, druženje na koncertima ili jednostavno pisanjem lepih reči u pismima.
Ovo nije prvi put da se velika imena u industriji odlučuju na sličnu odluku. Dokazano je da fan kultura često uključuje raskošne slike i poklone, ali sve veći broj grupa — uključujući neke od najvećih — odlučuje da odbije materijalne poklone i prihvati samo iskrene gestove podrške.
Vladimir Dolapčev je urednik medija Famoza.net. Prethodno je pet godina uređivao portal srpskog izdanja časopisa BRAVO. Najveća želja mu je da Famoza bude drugačiji od svih teen medija i da pomogne u dovođenju mladih zvezda u region.
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